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Trust and Influence Respond When Messaging Lands – By Ugochukwu Ugwuanyi

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Trust and Influence Respond When Messaging Lands By Ugochukwu Ugwuanyi It takes earning stakeholders’ trust for an organisation to influence their actions and dispositions. Communication isn’t measured...

How Worthless Was Lazarus That Pastor Osazuwa Didn’t Mind Undermining Jesus’s Miracle? – By...

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How Worthless Was Lazarus That Pastor Osazuwa Didn’t Mind Undermining Jesus’s Miracle? By Ugochukwu Ugwuanyi Shouldn’t a pastor's comment exalt Christ rather than detract from His...

Are There Technocrats in Tinubu Govt like Obasanjo, Yar’Adua, and Jonathan’s? – By Ugochukwu...

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Are There Technocrats in Tinubu Govt like Obasanjo, Yar’Adua, and Jonathan’s? By Ugochukwu Ugwuanyi Without sounding disparaging or chipping away at their expertise and illustrious professional...

Aristotle’s Thoughts Still Driving PR over 2,000 Years – By Ugochukwu Ugwuanyi

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Aristotle’s Thoughts Still Driving PR over 2,000 Years By Ugochukwu Ugwuanyi Public relations is persuasion, simplicitas! The practice exists to subtly influence perception. Persuasion is the...

The Big Reveal from Oriire Kidnap Victims’ Captivity -By Ugochukwu Ugwuanyi

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The Big Reveal from Oriire Kidnap Victims’ Captivity By Ugochukwu Ugwuanyi You may have observed that the impulsive reaction of people in extremely vulnerable situations is...

Empathy Storytelling: Where Brands Relive Audience Realities for Relatability – By Ugochukwu Ugwuanyi

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Empathy Storytelling: Where Brands Relive Audience Realities for Relatability By Ugochukwu Ugwuanyi Just like calling someone’s name often makes them look your way, there’s hardly a...

That Unbelievers May Not Believe Mahatma Gandhi’s Belief about Believers – By Ugochukwu Ugwuanyi

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That Unbelievers May Not Believe Mahatma Gandhi’s Belief about Believers By Ugochukwu Ugwuanyi The body of Christ (read: the Church) isn’t immune to toxicity, no pun...

PR’s Profitable Event Protocol Nobody is Talking About – By Ugochukwu Ugwuanyi

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PR’s Profitable Event Protocol Nobody is Talking About By Ugochukwu Ugwuanyi The dawning of the Golden Age of Strategic PR indicates that the public relations module,...

For Christ’s Sake, Religion’s Opioid Reins Shouldn’t Restrain Rebuttals – By Ugochukwu Ugwuanyi

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For Christ’s Sake, Religion’s Opioid Reins Shouldn’t Restrain Rebuttals By Ugochukwu Ugwuanyi Deafening silence! That’s what religious organisations get away with amid public scrutiny - something corporates...

As Corporate Comms Becomes Commercially-Inclined, PR Must Come on Board – By Ugochukwu Ugwuanyi

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As Corporate Comms Becomes Commercially-Inclined, PR Must Come on Board By Ugochukwu Ugwuanyi The job of the public relations department is made difficult when it’s left...