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LATEST NEWS
Founders and Investors Find ROI in ME – By Ugochukwu Ugwuanyi
Founders and Investors Find ROI in ME
By Ugochukwu Ugwuanyi
Although almost indigenous to development studies, sustainability initiatives, donor projects, and programme reports, Monitoring and Evaluation...
Unadulterated Gospel Too Global to Clash with Culture – By Ugochukwu Ugwuanyi
Unadulterated Gospel Too Global to Clash with Culture
By Ugochukwu Ugwuanyi
The above caption communicates two implicit claims that can be taken to the bank. First...
CEO Branding as Organisation’s Touchstone and Gemstone – By Ugochukwu Ugwuanyi
People are usually skeptical of organisations - a disposition that lingers until they’ve sized up and approved of the brain behind the business. The...
Why Doctrinal Distortions Don’t Disturb God – By Ugochukwu Ugwuanyi
While you wonder whether the Almighty can ever be perturbed by anything, kindly suffer the caption as couched for contextualisation. Also, before you probe...
Trust and Influence Respond When Messaging Lands – By Ugochukwu Ugwuanyi
Trust and Influence Respond When Messaging Lands
By Ugochukwu Ugwuanyi
It takes earning stakeholders’ trust for an organisation to influence their actions and dispositions. Communication isn’t measured...
How Worthless Was Lazarus That Pastor Osazuwa Didn’t Mind Undermining Jesus’s Miracle? – By...
How Worthless Was Lazarus That Pastor Osazuwa Didn’t Mind Undermining Jesus’s Miracle?
By Ugochukwu Ugwuanyi
Shouldn’t a pastor's comment exalt Christ rather than detract from His...
Are There Technocrats in Tinubu Govt like Obasanjo, Yar’Adua, and Jonathan’s? – By Ugochukwu...
Are There Technocrats in Tinubu Govt like Obasanjo, Yar’Adua, and Jonathan’s?
By Ugochukwu Ugwuanyi
Without sounding disparaging or chipping away at their expertise and illustrious professional...
Aristotle’s Thoughts Still Driving PR over 2,000 Years – By Ugochukwu Ugwuanyi
Aristotle’s Thoughts Still Driving PR over 2,000 Years
By Ugochukwu Ugwuanyi
Public relations is persuasion, simplicitas! The practice exists to subtly influence perception. Persuasion is the...
The Big Reveal from Oriire Kidnap Victims’ Captivity -By Ugochukwu Ugwuanyi
The Big Reveal from Oriire Kidnap Victims’ Captivity
By Ugochukwu Ugwuanyi
You may have observed that the impulsive reaction of people in extremely vulnerable situations is...
Empathy Storytelling: Where Brands Relive Audience Realities for Relatability – By Ugochukwu Ugwuanyi
Empathy Storytelling: Where Brands Relive Audience Realities for Relatability
By Ugochukwu Ugwuanyi
Just like calling someone’s name often makes them look your way, there’s hardly a...