Community is King in the Land of Influencer Marketing By Ugochukwu Ugwuanyi A social media personality has 2 million passive followers, while the other has 50K followers who actively...

Productivity, Prosperity amid Sacrificial Covenant that Binds Nigerian Pastors By Ugochukwu Ugwuanyi Bishop David Oyedepo has proven impervious to antagonism. Despite the denigration and denunciation of...

Branding Bests Pricing Per Perception, Buying Decisions By Ugochukwu Ugwuanyi Ever wondered why several substitute brands displayed on the same grocery store shelf have different price...

This synchronicity between Pastor Chris Oyakhilome of the LoveWorld Nation and erstwhile Nollywood sensation Evangelist Tonto Dikeh isn’t because of any shared provenance or...

Founders and Investors Find ROI in ME By Ugochukwu Ugwuanyi Although almost indigenous to development studies, sustainability initiatives, donor projects, and programme reports, Monitoring and Evaluation...

Unadulterated Gospel Too Global to Clash with Culture By Ugochukwu Ugwuanyi The above caption communicates two implicit claims that can be taken to the bank. First...

People are usually skeptical of organisations - a disposition that lingers until they’ve sized up and approved of the brain behind the business. The...

While you wonder whether the Almighty can ever be perturbed by anything, kindly suffer the caption as couched for contextualisation. Also, before you probe...

Trust and Influence Respond When Messaging Lands By Ugochukwu Ugwuanyi It takes earning stakeholders’ trust for an organisation to influence their actions and dispositions. Communication isn’t measured...

How Worthless Was Lazarus That Pastor Osazuwa Didn’t Mind Undermining Jesus’s Miracle? By Ugochukwu Ugwuanyi Shouldn’t a pastor's comment exalt Christ rather than detract from His...