Tiktok has become the most downloaded app in the world. The video-sharing app jumped three places from its 2019 ranking to displace Facebook’s popular messaging app and WhatsApp in 2020. Tiktok recorded over 310 million downloads in the first quarter of the year.
Even though they have been displaced by Tiktok, Facebook-owned social platforms nonetheless performed well in the rankings. While Facebook Messenger dropped from 1 to 5, Facebook and WhatsApp maintained their second and third spots while Instagram climbed one spot to emerge 4th on the rankings.
Other social apps with impressive rankings include Snapchat which jumped from 7th in 2019 to 6th in 2020 and Telegram which climbed from 8th to 7th. Microblogging platform, Twitter fell to 10th on the log.
“The total viewing time for TikTok in the US and UK is longer than that for YouTube, and short videos will continue to attract attention. In terms of content, music and comedies are becoming more popular.”
Chuzen Kin, marketing manager at App Annie
TikTok is a video-sharing social networking service owned by a Chinese company, ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to three minutes.